Uni K Wax Studio was ready to grow their presence and expand their franchise at an exponential pace. However, their outdated branding called to mind a 90's yoga studio. Highlighting Uni K's customized and proprietary all-natural wax, we positioned Uni K as the natural and mindful waxing experience, with earthy tones and textures that allow the unique green wax to shine.
The refresh included a new site and mobile experience, new logo and branding, and a name shift from "Center" to "Studio" to further elevate the brand and differentiate from competitors.
Left: old Uni K Wax Center site; Center/Right: new Uni K Wax Studio site with fresh branding