Digital creative direction and content strategy for Ellio's Pizza brand relaunch and social media properties.

After a long marketing hiatus, Ellio's Pizza needed help reconnecting with the 90's kids who grew up enjoying Ellio's and now have families of their own. Using Facebook and a newly redesigned website we'll speak to 25-45 year old moms and their kids while talking to a secondary target of teens and college students on Twitter and Tumblr. We also activated a Social Toaster campaign to increase brand awareness and keep the conversation going!