I worked with Chateau St. Jean to leverage a partnership with Sheryl Crow to grow sales and support breast cancer awareness. During October $1 from every bottle purchased was donated to breast cancer research while online and through Facebook and Twitter, consumers were encouraged to share their own "notes of hope" telling their stories of how breast cancer touched their lives. Ten fans who shared their note won a Gibson guitar autographed by Sheryl Crow. 

The campaign exceeded our Twitter growth goal by 25% and was recognized by Agency Post as one of the top three ads that defined BFG Communications. [Read more