The "Buy" Button is Coming!

Instagram just announced a new flavor on its advertising menu. Carousel ads allow advertisers to tell a story through a series of images users can swipe through with a "Learn More" functionality that links out to the CTA. Take a look.

This is how the SPCA plans to empty my wallet. 

Considering the functionality, it certainly won't be long before "Learn More" turns into "Buy Now" as users swipe through a carousel of products and you'll be able to immediately click through and buy all of those beautiful #ThingsOrganizedNeatly.